Cereal-ously Boring

It's interesting how in my final year I'm getting a real bug for packaging and I couldn't help but redesign Tesco's oh so boring Fruit & Fibre box.

I think cereal boxes have a duty to wake up their owner and represent what they do - provide fuel to start your day on a good note. Tesco's current packaging so doesn't do this and so I've been having a little fun playing around with Fruit & Fibre's ingredients, using them to depict a perfect morning. It's work in progress but it's getting there.