Sunday 20 September 2009

Top tucker on the move

On my travels back from London last night I dined on the move and picked up an UP box (Urban Picnic box) from Clapham Junction. I was most impressed by the quality of the food but I think the packaging lets it down. The box is reminiscent of getting a book from Amazon - I can see where they're trying to go with this concept but it's simple shelf profile is perhaps too restrained and lacks an identity. And it seems a shame that UP's excellently presented food is hidden - I think UP should showcase their picnics through a cut-out window and use a thin plastic seal over the internal tray to protect the food. But if you're looking to grab a bite on the go, I'd definitely recommend their grub.

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