Better luck next time

Being ultra competitive, I was desperate to win another design award but it turns out that this year is not my year. But all is not doom and gloom. I feel remarkably ok about not making it this time. For I know that what I produced, I had produced from the heart with pure blood, sweat and tears so I've no ifs or buts or I wish...

And so, here's the work that sadly didn't make it but I still love it.

To give you a bit of background, the D&AD/Quaker Oats brief was to design packaging for a new product range of chilled creamy oats for young women looking for a healthy yet delicious snack.

I established that there were many great things about this new product, in fact it was truly "Super". Officially a superfood the snack is packed full of supergrain goodness, it's super low in fat compared to its competitors and super tasty with a range of 4 delicious flavours. I therefore thought what better name than "SUPER OATS".

Giving SUPER OATS a feminine, fashionable and friendly feel, I wanted to make eating oats a fun and pleasurable experience and something young women would want to be seen eating. Available in a transparent pot, the creamy oats would be seen before your very eyes enabling the consumer to see the super grain goodness and making the product feel honest. The shape of the pot is unique, available in a lovely tactile rounded pot that oozes femininity and friendliness. The objective was for the friendly oat icon to become synonymous with Quaker Oats. The application of colour, pattern and graphic provides a fresh, vibrant and happy design language that overthrows the perception of oats being boring and bland.

Anyway, enough rambling from me. I hope you like. And who knows, maybe someone else might like to run with this?!